Our Team

Princeton New Construction

Princeton new construction team


We have a very unique blend of talent on our team. Starting with Steve Derochi who is a renowned Princeton architect who has been building and designing homes in the Princeton area for the past 45 years. Jon Derochi who is Steve’s son has been active building new homes and also renovations since 2000. Joe Plotnick is a successful realtor representing buyers and sellers as well as new home development for over 11 years. This team has all of the skills necessary to help you build your dream home. We can help you every step of the way from land acquisition to design and build to the final closing. Below are brief resumes of the members of the team

Steven Derochi

 Steve has been active in the residential construction market for over forty years, designing new homes, additions and renovations in Princeton and surrounding communities. These have included projects for private clients, builders and for my own account. In Princeton, they include two on Stuart Road, a half dozen overlooking Lake Carnegie, dozens in Princeton proper and in Bedens Brook. On the development side, his first subdivision was for five homes in Lawrenceville. This was followed by a seven-unit condo conversion in Princeton He is currently building out another subdivision in Montgomery, and have approvals for another in Rocky Hill, NJ.


Now retired from the corporate world, he has founded SDR Architecture, LLC and work closely with DeRochiDesign+Build, my son’s construction company, and with BAJ Realty.. We focus on residential and light commercial projects. On the development side, we currently have four approved lots and another eight in the subdivision process, plus a ten acre commercial piece in Rocky Hill.. We have designed and built TigerLabs in Princeton, renovations of Calloway Henderson’s offices, as well as four or five restaurants and shops.

Design & Build:
Jonathan Derochi

Jon started his first business cutting grass middle school, did his first construction project (a deck) in middle school, and transitioned to a full service landscaping firm throughout high school and college.

He founded DeRochiDesign+Build in 2000, developing it into the $2,000,000 business that it is today. The firm does new construction as well as alterations and renovations, primarily in the Princeton market. We have five tear downs in our portfolio, in which we were able to re-use the foundation and first floor box, as well as four completely new homes, and countless renovations and additions.

He also does a substantial amount of light commercial construction, both office and retail. Our clients include Tech Mahindra (over 80,000 sf), Tiger Labs (7,000 sf), Callaway Henderson (multiple projects – 25,000 sf), Thomas Sweets (two stores), Café Vienna, the Blue Point Grill, the Witherspoon Grill and many others.

He also has stakes in several development projects, working with BAJ Realty and SDR Architecture.

Joseph Plotnick

Joe has over 35 years experience in real estate. Joe has successfully represented buyers and sellers for the past 10 years.

He has an in depth knowledge of the Princeton Marketplace. He tracks all listed and sold properties in Princeton and it’s immediate surrounds. He is keenly aware of the current market conditions and shares this information with his clients so that they can make informed decisions.

He has also helped builders and consumers find building lots for new construction projects.

Joe is also an active home builder having built and sold new homes in the Princeton area over the last 11 years. He was the principal in BAJ Realty a real estate development company.


If you are considering building or buying new construction in the Princeton area we’d love to arrange a time to speak to you about this.

We can help you at every stage of the process from land acquisition through to certificate of occupancy. Let our years of experience save you time and money.